In 2016, King Pacific Corporation (KPC) started a commercial lobster fishing business. In the same year, KPC acquired with King of the Crawl (KOTC), a Southern California-based lobster and crab gear manufacturer. KOTC is renown for developing Gooch Juiceā„¢, a very effective lobster, crab and bottom fish attractant. In summer 2017, KPC will be expanding their retail product offering with the launch of Zombie Baits US, a consumer freshwater fishing brand with an assortment of exclusive products for North and Latin America retail. 

The products developed by KPC brands are differentiated and address common consumer pain points by improving the fishing experience on rivers, lakes, streams, and the sea.

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